US Shoe Company Moolah Kicks Wants to Make Comfy Women WNBA Shoes For Right Fit

Sep 02, 2023

For Courtney Williams, a guard for the WNBA’s Chicago Sky, breaking in her shoes to get them to fit properly and avoid injury has been a ritual for her entire playing career.

“Once I have a shoe, I stick to that shoe for the whole season because I don’t want to have to go through the process of breaking that shoe back in again,” she said. Now, thanks to a startup that aims to provide improved basketball shoes for women, she’s only changing her sneakers once every week.